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Regional Pricing / Geotargetting

Submitted by Mark Hennessy on Thu, 2013-11-28 07:19 in

Hello David,

I'm dealing with digital products and as such deal with regional pricing (yuk)

I've though about setting up multiple sites based on reagion (.com.au, .uk etc) however I was wondering if there was any way of dealing with the issue on the one installation?

Many of the merchants provide the relevant feeds for the region, with the different prices and deals, however how can I list these in the search results and make them relevant to my users?

Listing the same merchant with the different feeds for the same product would mean customers are seeing data which is not applicable to them (ie a UK visitor getting Australia prices in which he is not interested.

A check list of the merchants they want displayed as widget? Something else?

Would be interested in getting your opinion.

Submitted by support on Thu, 2013-11-28 08:51

Hello Mark,

The separate domain solution is straight forward of course as each can have it's own associated Price Tapestry installation with the relevant feeds for that country, and further configured as per the appropriate currency.

In terms of managing within a single site, a lot would depend on how the data itself is to be differentiated on the `products` table (particular in terms of how duplicate prevention works). As you'll know, duplicate hashing is currently (merchant+product name) - however, were you to have a "region" field in your dataset (or if one can easily be dynamically established from the data such as being based on a currency field for example) then since your dataset is relatively small it would be possible to set-up a global WHERE clause to restrict all queries performed by the site to region='wherever' (and at the same time base things like $config_currencyHTML on 'wherever'. Determining 'wherever' though isn't totally straight forward so you would need to investigate geo-targeting data sets or APIs (a quick search reveals quite a number of "geotargetting" plugins for Wordpress - or of course have it based simply on a drop-down as your existing site...

Cheers,
David.
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PriceTapestry.com